My name is Alexandra Krogman, but you can call me Ali. I am a UX professional with hands-on experience in UI design, content strategy, and user research.
In other words, I’m passionate about every pixel, every word, and every question.
🏆 2025 Webby Nominee
I’m incredibly proud to be currently nominated for a Webby (People's Voice) for Stanford Momentum. You vote until April 17th!
📰 Stanford Report
As the primary designer for the recently launched Stanford Report, I’m proud to have created a clean, visually appealing, and user-friendly platform that highlights Stanford’s leadership and innovation globally.
Over the past year, I’ve focused on sharpening my design skills, expanding my expertise in design systems and technical design.
Snapshot of Summer Session mood board
Stanford Summer Session ›
As the visual design lead for the new Stanford Summer Session website, I created an engaging online space that captures the vibrant student experience beyond the classroom.
Content mapping
User journeys
Feedback and iteration
Tight timeline and project prioritization
Stanford Momentum ›
I transformed brand guidelines into a flexible, comprehensive design system, empowering content creators to easily craft cinematic stories with ample customization options to suit their unique needs.
Technical design
Responsive design
Stanford Report ›
As a visual designer for the new Stanford Report, I collaborated with University Communications to merge two websites into a modern, unified news platform. Through sketching and iterative reviews, I turned wireframes into polished mockups that aligned with Stanford’s brand and communication goals.
I'm a versatile UX professional with expertise that goes beyond visual design to include content strategy, UX copywriting, and leveraging user research.
Snapshot of wireframes for service pages
Service pages ›
Working with the Stanford Libraries web team, I led the restructuring and rewriting of library service pages. By simplifying language, cutting redundancies, and using iterative usability testing, I reduced the number of pages from 100+ to just 30, improving both efficiency and user experience.
Content strategy
Usability testing
UX copywriting
Library guides ›
At Stanford, I led the transition of library guides from Drupal to LibGuides CMS, addressing pain points in the guide authoring process. By conducting a thorough needs assessment, implementing best practices, and offering training, I helped content creators craft more intuitive and engaging guides.
Platform evaluation
Content migration
Best practices development
Web author training and support
Content ROT ›
After a comprehensive audit of the Stanford Libraries website, I spearheaded a project to tackle outdated and redundant content. I identified over 5,000 outdated pages and created a basis for ongoing content maintenance, enhancing the site’s relevance and establishing content governance protocols.
I began my career at the University of Illinois, diving deep into user interviews and usability testing to improve library tools and services. This is where I discovered my passion for UX design and its power to shape the way people consume and interact with information.
Now, I bring over six years of experience as a UX designer at Stanford, where I had the opportunity to work with clients across the university on several high-profile products.
These projects have refined my approach to solving complex design challenges and provided me with extensive experience in cross-functional teams. Ultimately, they shaped me into the versatile designer I am today.
