My name is Alexandra Krogman, but you can call me Ali. I am a UX professional with hands-on experience in UI design, content strategy, and user research.
In other words, I’m passionate about every pixel, every word, and every question.
🏆 2025 Webby Nominee
I’m incredibly proud to be currently nominated for a Webby (People's Voice) for Stanford Momentum. You vote until April 17th!
📰 Stanford Report
As the primary designer for the recently launched Stanford Report, I’m proud to have created a clean, visually appealing, and user-friendly platform that highlights Stanford’s leadership and innovation globally.
I began my career at the University of Illinois, diving deep into user interviews and usability testing to improve library tools and services. This is where I discovered my passion for UX design and its power to shape the way people consume and interact with information.
Now, I bring over six years of experience as a UX designer at Stanford, where I had the opportunity to work with clients across the university on several high-profile products.
These projects have refined my approach to solving complex design challenges and provided me with extensive experience in cross-functional teams. Ultimately, they shaped me into the versatile designer I am today.
Over the past year, I’ve focused on sharpening my design skills, expanding my expertise in design systems and technical design.
Snapshot of Summer Session mood board
Stanford Summer Session ›
As the visual design lead for the new Stanford Summer Session website, I created an engaging online space that captures the vibrant student experience beyond the classroom.
Content mapping
User journeys
Feedback and iteration
Tight timeline and project prioritization
Stanford Momentum ›
I transformed brand guidelines into a flexible, comprehensive design system, empowering content creators to easily craft cinematic stories with ample customization options to suit their unique needs.
Technical design
Responsive design
Stanford Report ›
As a visual designer for the new Stanford Report, I collaborated with University Communications to merge two websites into a modern, unified news platform. Through sketching and iterative reviews, I turned wireframes into polished mockups that aligned with Stanford’s brand and communication goals.
I'm a versatile UX professional with expertise that goes beyond visual design to include content strategy, UX copywriting, and leveraging user research.
Snapshot of wireframes for service pages
Service pages ›
Working with the Stanford Libraries web team, I led the restructuring and rewriting of library service pages. By simplifying language, cutting redundancies, and using iterative usability testing, I reduced the number of pages from 100+ to just 30, improving both efficiency and user experience.
Content strategy
Usability testing
UX copywriting
Library guides ›
At Stanford, I led the transition of library guides from Drupal to LibGuides CMS, addressing pain points in the guide authoring process. By conducting a thorough needs assessment, implementing best practices, and offering training, I helped content creators craft more intuitive and engaging guides.
Platform evaluation
Content migration
Best practices development
Web author training and support
Content ROT ›
After a comprehensive audit of the Stanford Libraries website, I spearheaded a project to tackle outdated and redundant content. I identified over 5,000 outdated pages and created a basis for ongoing content maintenance, enhancing the site’s relevance and establishing content governance protocols.
